Open Access Government have recently published our article which explores the link between Social Media and poor Mental Health.
There are an estimated 3.8 billion users of social media in 2020. Facebook currently boasts 2.4 billion active social media users, Instagram 1 billion users, with figures anticipated to grow as lesser developed digital markets catch up with the increased availability of mobile phones.
Marketing tool
Social media has also gone from a social hub, used to connect with people you know and with those that you don’t, to a marketing strategy. Businesses globally are consistently turning to social media to sell their products, as this allows them to engage directly with their target audience and to keep up with trends. Social media influencers are said to be shaping our societal ideals of body image, as brands use those with high numbers of followers to sell their products.
With this, we hear more and more every day about what the latest research tells us about the impact of social media on our mental health. Google “social media” and “mental health” and you will be presented with reams of research and articles into the pros and cons of social media, and how this can impact our mental health.